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The EU’s Tariff Countdown

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The EU’s Tariff Countdown

August Gudmundsson, Cedric Gemehl
4 Jul 2025
As a July 9 deadline nears for the US and European Union to reach a trade deal a Brussels-advocated offramp has been put in the mix. This situation leaves the EU facing three different tariff scenarios. To make sense of them, August and Cedric assess three economic effects that will weigh on European growth depending which outcome plays out.
Redefining European Competitiveness

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Redefining European Competitiveness

Cedric Gemehl
4 Jul 2025
Europe is undergoing a genuine macroeconomic regime shift. Clients have often pushed back on this view, arguing that nothing has really changed aside from Germany’s fiscal reform. Strictly speaking, this is a fair point; Germany will account for the bulk of the widening in the EU’s aggregate budget deficit over the coming years. However, a tight focus on the fiscal arithmetic risks missing the wood for the trees.

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Quarterly Strategy Review: 2Q25

Louis-Vincent Gave
3 Jul 2025
In this new quarterly report, Louis assesses the key investment drivers in the preceding quarter and seeks insights about what will impact markets in the next period. He focuses on the broad strategy environment, as well as the outlook for equities, fixed income, and currencies.

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So, I Must Be Stupid Too

Charles Gave
3 Jul 2025
The US president wants the Fed to cut interest rates. He has mentioned 1% as a suitable level (compared with the current Fed funds rate of 4.5%). He seems to base his call on the fact—which everyone knows—that low interest rates are good for economic growth. There is just one problem with this “fact.” It is not true.

Checking The Boxes

Our short take on the latest news

Fact
Surprise
Takeaway

US nonfarm payrolls rose 147k in Jun, versus 144k in May

Rise greater than 110k expected; average hourly earnings rose 3.7% YoY, versus 3.8%

Not-too-hot, not-too-cold labor market conditions favor US equities

US ISM services PMI rose to 50.8 in Jun, from 49.9 in May

Higher than 50.5 expected

The US is still growing despite trade uncertainty; strong private sector balance sheets help

Sweden's services PMI rose to 54.6 in Jun, from 50.9 in May

NA

Points to accelerating recovery, but recent weak consumption data warrants caution

Switzerland's CPI rose 0.1% YoY in Jun, versus -0.1% in May

Inflation higher than -0.1% expected; core CPI rose 0.6%, versus 0.5%

SNB will welcome exit from deflation, but continued CHF strength is a core concern

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Chart of the Week

Week 27, 2025
The Trump administration is putting pressure on US allies to boost defence spending to 5% of GDP. That “global standard” comprises core military spending of 3.5% of GDP along with 1.5% of GDP worth of spending on related logistics and infrastructure. Even so, the core military spending target alone is a significant jump from the current 2% aspirational threshold that most allies are already struggling to meet.
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Essential Reading: A Book For Every Week Of The Year

Gavekal is often asked for a recommended reading list. So, here it is: a book a week that everyone interested in the world of macro investing—whether hoary veteran or eager apprentice—can benefit from reading.

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Webinar: Pricing Another Middle Eastern War

Tom Holland, Udith Sikand, Cedric Gemehl
26 Jun 2025
Investors last week seemed to be betting that the United States would hold off on directly attacking Iran. Now, after the weekend’s US airstrikes and Trump's push for a ceasefire, are all parties really ready to cease hostilities? Or is this just the start of a regional war in the Middle East that could severely disrupt oil supplies and spark a surge in the crude price? Our team assesses the latest developments on the ground and consider the vulnerabilities of the major economic regions should the worst occur and the price of oil skyrocket.

Tariff Troubles

Negotiating From Strength
Nearly three months after US President Donald Trump dramatically escalated tariffs on China, it is clear that the administration overestimated its leverage against Beijing. Thomas argues that the latest trade data underscore that China is negotiating from a position of strength resting on two foundations: rare-earth export controls and a remarkably resilient export sector.
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Webinar: China's Economic Strategy Amid Trade Conflict
China and the US are talking again, after the first phone call between Presidents Trump and Xi since Trump took office. But the path toward a substantive trade agreement is strewn with boulders. Arthur Kroeber and Andrew Batson discussed how China will handle the trade talks, what it will do to support its economy, and how seriously we should take its policy pivot towards more consumption-led growth.
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After London, What’s The Deal Space?
The latest trade negotiations drama in London probably leaves us back where we were a month ago—though the precise terms of the agreement are not yet public. China’s hardball tactics have exposed some vulnerabilities among the US and its allies and marginally increased the chance that Washington will give some ground. But the deal space remains narrow.
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Asia’s Plan To Keep America Sweet
On Tuesday, the US and China agreed to extend their trade war truce pending a check in with both sides’ leadership. In the meantime, other Asian nations are attempting to tread a path that placates Donald Trump without picking sides in this great power standoff. It means that as the July 9 deadline approaches for the potential imposition of Trump’s “reciprocal tariffs”, Asian economies are adopting survival strategies. In this piece, Tom and Udith explore how those are breaking down across a heterogeneous region.
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US economy & markets

Fiscal Drag Before The Fun Starts
When Donald Trump took office in January, the budget deficit as a share of GDP was set to contract in the following few years. This was largely due to expiring tax cuts. Since then, Trump has raised import tariffs, and the Senate is on the apparent final run this week to try and pass tax cuts in his “big, beautiful bill”. How will all this shake out in the near, medium, and long term—and what does it mean for markets?
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The Other Side Of The Fed
Compared to the launch of trade wars, bunker-busting missions, or even a big tax-cutting budget, Wednesday’s announcement of new capital rules for US banks felt decidedly prosaic. The Federal Reserve, Federal Deposit Insurance Corporation and Office of the Comptroller of the Currency will loosen up around US$220bn in capital held within their subsidiaries. The impact of all this will really matter for investors.
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Trump’s Influence On The Fed
The Federal Open Market Committee voted unanimously last week to hold interest rates steady. But then a few days after, three members curiously floated the possibility of a rate cut as soon as their next meeting, before Chair Jay Powell poured cold water on the idea. What should we make of this divergence of views at the FOMC? And what does it mean for the future trajectory of Fed policy?
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A Devil’s Advocate For Dollar Bears
The consensus in the market, and in our firm, is increasingly dollar bearish. There are good reasons for this, and one does not want to be contrarian for the sake of it. Still, it makes sense to step back and ask what could cause the US dollar to rebound, if only in a counter-trend rally.
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China chartbook

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Testing The Limits Of Industrial Policy

Thomas Gatley
20 Jun 2025
China’s lavishly subsidized industrial policy has delivered some substantial achievements in key technology sectors. But the costs of that strategy started to become more apparent in 2024, Thomas argues in his annual chartbook on the state of the corporate sector. A strategy that relentlessly expands supply while leaving domestic demand weak results in steady erosion of margins and profitability, which will make it harder for firms to continue to push the technological pace.

India chartbook

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India Macro Update: Hold The Confetti

Udith Sikand, Tom Miller
5 Jun 2025
India’s economy is in the early stage of a cyclical recovery enabled by supportive policy settings. Sustaining the positive momentum will, however, be tricky, say Udith and Tom. A continued recovery in domestic consumption is encouraging, but external uncertainty could dampen sentiment and weigh on investment.

Latest video

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Video: Where Is The US Jobs Market Going?

Tan Kai Xian
2 Jul 2025
So far in 2025, the US labor market has been a case of “not too hot, not too cold.” Although trade war uncertainties have muted some hiring plans, the job openings and employment data have given no reasons to expect a marked softening in the economy. KX assesses the how the labor market is likely to develop from here.

Strategy Chartbook

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Quarterly Strategy Review: 2Q25

Louis-Vincent Gave
3 Jul 2025
In this new quarterly report, Louis assesses the key investment drivers in the preceding quarter and seeks insights about what will impact markets in the next period. He focuses on the broad strategy environment, as well as the outlook for equities, fixed income, and currencies.

Emerging markets

Video: Are EMs Back?
It’s been a good quarter for the broad emerging markets complex. The MSCI EM index has returned almost 7% in US dollar terms, while US equities are down by some -3.5%. So should investors jump on the EM train? Udith points out that there is a wide divergence in the performance of individual emerging markets, and the threat of tariffs hangs heavy over EM corporate earnings. Investors need to be selective.
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Video: Southeast Asia Under Trump 2.0
Global investors are rightly focused on the potential losers from the United States pursuing an aggressively protectionist trade policy agenda, but there may be winners as well. Tom went in search of such economies last week. Today he explains how such “swing states” are likely to perform in an intensified period of great power rivalry between the US and China.
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China Turbocharges EM Investment
As the rich world pulls up the protectionist drawbridge, investors risk missing a bigger story in emerging markets. Here, Chinese outbound investment is rebounding after the fallow Covid years, and is driving a new wave of industrialization that promises to lower the cost of the green-energy transition.
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Why This Time Has Been Different
During past episodes of risk-off volatility, the correlation between emerging market risk assets has shot up. But early August’s bout of market volatility saw a bifurcation in EMs, and no broader macroeconomic spillover effects—which speaks well of the growing maturity of emerging markets as an asset class.
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Europe's economy

The EU’s Tariff Countdown
As a July 9 deadline nears for the US and European Union to reach a trade deal a Brussels-advocated offramp has been put in the mix. This situation leaves the EU facing three different tariff scenarios. To make sense of them, August and Cedric assess three economic effects that will weigh on European growth depending which outcome plays out.
Lock
Redefining European Competitiveness
Europe is undergoing a genuine macroeconomic regime shift. Clients have often pushed back on this view, arguing that nothing has really changed aside from Germany’s fiscal reform. Strictly speaking, this is a fair point; Germany will account for the bulk of the widening in the EU’s aggregate budget deficit over the coming years. However, a tight focus on the fiscal arithmetic risks missing the wood for the trees.
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Will The Real Bund Yield Please Stand Up?
On a couple of occasions this week, the return on 10-year German bunds has dipped to 2.5%, which was the level seen the day before Germany’s government announced a historic loosening of its debt brake on March 5. That is not exactly the movement you would expect when a country known for fiscal restraint embarks on a multi-year spending splurge. Cedric examines what's been driving yields back down, and if they're likely to stay in their current range.
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Eurozone Consumers Versus The Oil Market
Oil accounts for 37% of Europe’s primary consumption and most of it is imported. That makes Europe especially vulnerable to an oil shock should the Israel-Iran conflict widen to create huge disruption to oil shipments and a potential spike in the crude price. Yet despite oil prices rising 15% in the last five days, Cedric and August argue that the situation looks manageable, at least for eurozone consumers.
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Equities

Is Deflation Bad For The Stock Market?
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Exports And Equities After The Ceasefire
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Merzschmerz
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What Next For US Equities?
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Where Will The Excess US Dollars Go?
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Is The Dust Settling?
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Fixed income

Out With A Bang, Not A Whimper?
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Tax Cuts Versus Tariff Hikes
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Taking Stock Of Fiscal Progress
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The US Funding Problem
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Video: The Anatomy Of A Bond Sell-Off
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Asia’s Coming Deflationary Boom
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From the archives: oldies but goodies

Deficit Deniers Of The World Unite
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Deficit Deniers Of The World Unite

Anatole Kaletsky
In our politically correct age the pressure to bow down before certain popularly accepted and apparently proven “truths” can be overwhelming. In the aftermath of the US elections, two such nostrums are unnecessarily vexing investors—the urgency of deficit reduction and fear of higher taxes. I believe that both of these obsessions will soon be forgotten.
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Are We Entering into Revolutionary Times?
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Are We Entering into Revolutionary Times?

Louis-Vincent Gave
The role of a society’s elite is to rise to the challenges of the times, and find solutions fitting to those times, even if this involves a radical break with the past. But the modus operandi for most leaders is to try and maintain the status quo. But if the problems are large enough, this does not work, and the same challenges reappear until either a solution is found, the elite is replaced by a new elite, or the country, system or civilization disappears.
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The High Cost Of Free Money
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The High Cost Of Free Money

Charles Gave
Perhaps the most famous economic law is the one that there is no such thing as a free lunch. By keeping US short rates at abnormally low levels beyond the financial crisis and as growth bounces back beyond the dreams of the wildest optimists, the Fed increasingly seems to be trying to ‘feed the US economy for nothing’. This is worrying, for extended periods of cheap money typically come back with a hefty price tag.
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